Steps Instituton Portfolio
Steps institution is the brand used by Al-Zahra Education Ltd, specifically in the security industry sector. It was established with the vision to provide training services and education to young & Adult members of society in London, UK. They provide SIA licenses and training to become security officers in the UK.
Challenges Faced
- Steps institution Portfolio a new website with no significant domain authority and trust flow.
- They wanted to increase the organic traffic with specific keywords across the country.
- The brand suffered from a lack of online presence across all social media platforms.
- The website has poor maintenance.
- The keywords used in the website have high competition, so the website has a poor ranking across search engines.
- Poor indexing and site maps cause the crawl errors
- The company was noticing marketing saturation with no substantial customer sales growth.
Solutions in Steps institution Portfolio
- In Steps institution Portfolio: We did competitor analysis and keyword research to rank the website.
- Maintained the website and customized it with a user-friendly approach.
- We started the campaign by performing thorough keyword research and targeting the keywords related to their niche.
- We conducted a social media competitor analysis to determine online market trends and derive popular and relevant hashtags.
- We add the keywords to the website and increase the overall organic traffic.
- We increased the ranking of the website with specific keywords.
- SEO Audit
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Competitors Analysis
- Keyword Research
Our Results
We started our services in July 2021 and ended in Jan 2022. The organic traffic was only 95 per month in July 2021. With our SEO, organic traffic increased to 1.3k per month. Our SEO ranks the website on the first page of search engines.
In Steps institution Portfolio: we are working with the company, the company is appearing on the first page with 270+ keywords. The organic search traffic increased by 185% with our SEO. The backlinks are also increasing after our services.