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Local SEO Steps Institution Portfolio

Al Zahra education ltd used the Steps institution specified in the security industry. This brand provides education and training services to young and adult members of society. To become security officers in the UK, it also provides tha SIA license and training.

These were the stumbling blocks on the website.

Challenges Faced

  • The website has incorrect or inconsistent NAP information on different online directories and platforms. This can confuse search engines and lead to lower rankings.
  • It needs local citations. Local citations from high-quality websites are important for local  SEO.
  • The website needs effective local keywords. 
  • Another challenge was the poor citations which affected the site very badly.
  • The GMB listing has incomplete or inaccurate information, lacks photos and videos, and has few reviews, which impact its ranking in local search results and make it less appealing to potential customers.
Steps Institution Portfolio
Steps Institution Local SEO Portfolio
Techniques we used to resolve the issues

Solutions provided by Globials

  • To ensure consistent NAP information, we review and update its information on all online directories and platforms.
  • We worked on the local citations, directories, and business listings and improved them.
  • We improved the GMB optimisation, ensuring that the GMB includes relevant keywords.
  • We conduct comprehensive keyword research, analyze search trends, and assess the competition for those keywords to identify the most effective local keywords.
  • We make sure that business listings have accurate and complete information.
  • Local SEO audit
  • GMB optimisation
  • Citation building
  • Local keyword research
Steps Institution Local SEO Portfolio Before
Steps Institution Local SEO Portfolio After

Our Results

We started our Local SEO service in July 2022 and the business started to rank on many local keywords. The high-quality citations also improve the ranking on GMB. By optimising GMB listings and including relevant information, the ranking of business improves in local search results.  After our SEO, the business starts appearing on Google Maps, which increases its visibility to potential customers in the area.